Get a taste
Alma K Cosmetics is a Dead Sea skin care brand that has taken Italy by storm. It is so much fun working with the Alma K team, as they give me a lot of freedom for creative expression. Most of the texts I write are product descriptions, ads, presentations, website banners and more. But my all-time favorite was working on the Disney Princess line, a sassy range of cosmetics for young women. Check out the mock magazine cover, with a Cinderella theme (see left). Such fun!
Want to see more beauty-themed social posts? Check out my writing for LMNT.one's Insta page here.
Ads/Social Media Posts
There's loads more to read – see a selection of my blogs and articles here.
Blogs, Articles & SEO Content
The challenge of blogging is constantly developing new content directions. It's often about exploring the same subject from different angles. Check out all my posts at the Outbrain blog.
Promotional videos range from technical to atmospheric, and everything in between – sometimes with a narrator, and sometimes not. Either way, they demand a different kind of writing – the right blend of narration, on-screen text, music and visuals.
In the B2B world, companies and professionals must compete in a tough marketplace, and that's exactly what case studies and thought leadership content is for.
Case studies show prospective clients exactly what your business or product is capable of, and how others have already benefited. Thought leadership content is your way of building authority and communicating your unique and fresh perspective. I help brands and businesses make their own mark with case studies, like this and this, and thought leadership articles too.
Case Studies & Thought Leadership
Scripts & Video Content
Editing & Proofreading
My first love was always editing. In fact, I initially dreamed of working in book publishing. I did work at Jerusalem-based Gefen Publishing for a while, writing book blurbs, editing and proofreading manuscripts and other assorted tasks. More recently, I've dipped my toe in book publishing again, editing and proofreading children's books in the Heroes of Liberty series. Joy!
(Plus, I've edited and proofread countless content pieces over the years, from marketing to technical.)
Websites, Landing Pages & Emails
A website is a living thing – a work in progress constantly changing to stay current. I've worked on loads of websites, landing pages and emailers and landing pages. Now and again, I'll look up a site I wrote years ago to see that some of my voice is still there, a skeleton among new updates and changes. Layers of excavation revealing its online history.
Names & Slogans
These are the most fun and creative projects, with the added challenge of creating a name that's not yet trademarked – and of course, the domain name must be available too.
